This question was sparked by the observation that the rebranding of the field called "neural networks" into "deep learning" is quite impressive. I wonder whether there have been similar renamings in the past.
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4$\begingroup$ dynamical systems -> chaos theory ..... geometric measure theory -> fractal geometry (Find a trendy name! Sell more books and attract students!) $\endgroup$ – Gerald Edgar Aug 1 '15 at 19:32
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$\begingroup$ @GeraldEdgar Nice ones! $\endgroup$ – Franck Dernoncourt Aug 1 '15 at 19:33
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1$\begingroup$ Look at mathoverflow.net/questions/175833/… $\endgroup$ – KCd Aug 3 '15 at 19:10
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I suggest continental drift to plate tectonics.
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$\begingroup$ In all seriousness plate tectonics can be regarded as a theory that provides an explanation for the fact of continental drift. Without a proposed mechanism continental drift was just an isolated (and rather absurd sounding) idea. $\endgroup$ – dmckee --- ex-moderator kitten Oct 17 '15 at 21:38