From Gian-Carlo Rota's book Indiscrete Thoughts (not to be confused with his other book Discrete Thoughts), pages 114–116:
One might think that once the prime number theorem was proved other attempts at proving it by altogether different techniques would be abandoned as fruitless.
[Actually, no one who knows what typically happens would think that.]
But this is not what happened after Hadamard and de la Vallée Poussin.
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for about fifty years thereafter, paper after paper began to appear in the best mathematics journals that provided nuances, simplification, alternative routes, slight generalizations, and eventually alternative proofs of the prime number theorem. For example, in the thirties, the American mathematician Norbert Wiener developed an extensive theory of Tauberian theorems that unified a great number of disparate results in classical mathematical analysis. The outstanding application of Wiener's theory, widely acclaimed throughout the mathematical world, was precisely a new proof of the prime number theorem.
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Wiener's proof had a galvanizing effect. From that time on, it was believed that the proof of the prime number theorem could be made elementary.
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It took another ten years and a few hundred research papers to remove a farrago of irrelevancies from Wiener's proof. The first elementary proof of the prime number theorem, one that "in principle" used only elementary estimates of the relative magnitudes of primes was finally obtained by the mathematicians Erdős and Selberg.
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Erdős and Selberg's proof added up to a good fifty pages of elementary but thick reasoning and was longer and harder to follow than any of the preceding ones. It did, however, have the merit of relying only upon notions that were "intrinsic" to the definition of prime number, as well as on a few other elementary facts going back to Euclid and Eratosthenes.
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It took another few hundred research papers, whittling down Erdős and Selberg's argument to the barest core, until, in the middle sixties, the American mathematician Norman Levinson (who was Norbert Wiener's research student) published a short note bearing the title "An elementary proof of the prime number theorem."
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that can be followed by careful reading by anyone with no more knowledge of mathematics than that of undergraduates at an average American college.